Recognition and Awareness
Branding is a comprehensive influence that affects almost every single touch-point a consumer has with your company. It goes far beyond the selection of a name and the design of a logo and into the values and attributes that are reflected in the copy, tone of voice, and graphic content of limitless communications. When done right branding influences everyone in touch with an organization from customers to employees and partners. It drives sales, increases customer acquisition and retention, and attracts talented employees. The basis of a strong branding plan is to clearly identify the brand message and then relay it through persuasive copywriting and graphic design.
Discovery > Strategy > Execution > Evolution
Corporate branding is not the same as corporate identity. While corporate identity involves company's design strategy and logo, it is just a subset of corporate branding.
Your company might have an excellent strategy, but you still need a brilliant corporate branding identity. Powerful corporate branding is required to provide instant value and credibility to any new service or product. This kind of power cannot be generated by any other marketing campaign. That is why it is highly important to make sure that your company logo is generating the right message.